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News: palmOne Announces New Mobile Manager Line of Devices

palmOne has announced a new category of mobile-computing products called "mobile managers". This is essentially confirmation of the rumored LifeDrive, although they have only announced the general category of devices, rather than an individual device itself.

palmOne Announces New Category of Mobile-Computing Products

'Mobile Manager' Line Joins Handhelds, Smartphones

A growing number of people today want access to greater volumes of digital business, personal, entertainment and online content that is as mobile as they are -- and just as varied. To meet this need, palmOne, Inc. (Nasdaq: PLMO) today signals the creation of a new category of mobile-computing products -- the mobile manager. The first product in this category is expected to be announced later this month.

The introduction of a new category reflects usage patterns palmOne has tracked over time, especially among customers for its premium products. Customers of palmOne's high-end Tungsten(TM) T3 handheld computer, for example, show a strong affinity for taking full advantage of the included DataViz(R) Documents To Go(R) software, which puts Word, Excel and PowerPoint documents at their fingertips. Customers also have asked palmOne to provide them with convenient ways to carry, file and manage rich digital content, such as music and video. While overlap exists, palmOne has identified three major customer segments and assigned three corresponding product lines to better serve them. They are as follows:

-- Mobile managers are designed for customers who are eager to take full advantage of the trend toward "digital everything" -- from documents and email to music, images and video, as standalone files or in organized folders;

-- Handhelds attract customers whose first and foremost interest is in basic organization tools, such as calendar and contacts. These customers often incorporate additional applications and add music and images to their handhelds, but their central purchase driver is organization. palmOne's Zire(TM) branded handheld computers serve consumers, and Tungsten branded handhelds serve mobile professionals in this customer set; and

-- Smartphones attract customers whose primary interest is in a single converged device that is an outstanding phone that also delivers excellent email access and organization. The Treo(TM) smartphone from palmOne serves this customer set.

"In studying customer trends, we found that some people want to carry dozens of documents and hundreds of songs while others want to carry a thousand-plus photos and enjoy videos," said Page Murray, palmOne vice president of marketing. "Organization functions were highly valued by nearly all our customers, but some wanted much more business and personal file-management capabilities. We listened and will deliver a new category of mobile-computing product that will let customers fuse their own mix of personal and business content in ways never before possible in either handheld computers or smartphones.

"We'll bring to market a new type of product that simplifies our lives and makes work and play more productive and more fun," said Murray. "Stay tuned."

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Posted by tim_palmzone on Mon, May 09, 2005

Earlier Palm, Inc. News
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· Digitel Launches Treo 650 Smartphone in Venezuela (05/03/05)
· New Speed-Typing Guiness World Record Set on Treo 650 (04/28/05)
· Motricity to Power New palmOne Software Store (04/27/05)
· New palmOne E2 Deployed in Clinical Trials (04/13/05)
· palmOne Announces the Tungsten E2 (04/13/05)
· Verizon Treo 650 Coming Soon (04/04/05)
· Recent Rumors of Zire 73, Tungsten E2, and new LifeDrive (03/28/05)
· All Palm, Inc. News...

"palmOne Announces New Mobile Manager Line of Devices" | Login/Create an Account | 4 comments | Search Discussion
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Re: palmOne Announces New Mobile Manager Line of Devices (Score: 0)
by Guest on Mon, May 09, 2005
"from do****ents and email to music, images and video", that means playing multimedia files in native format?

Re: palmOne Announces New Mobile Manager Line of Devices (Score: 1)
by tim_palmzone (tim at palmzone dot net) on Mon, May 09, 2005
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That is their intent anyway, yes. The device is to be used to store pretty much all of your multimedia and MS Office do****ents. PocketTunes will stream audio and plays MP3 and WMA formats directly. DocsToGo, of course, reads native Word and Excel. I'm not sure at this point what all the supported video formats will be, though. You can always grab MMPlayer if you need to.


Re: palmOne Announces New Mobile Manager Line of Devices (Score: 1)
by Ou_Boet on Mon, May 09, 2005
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I think the success of this device will be determined by the software shipped with it. If it will handle all the stuff it says it will "right out the box" in a seemless manner then it will sell. If it's difficult or finniky to use, it will tank. Goes with out saying that palmOne will have to seriously update the hotsync manager and Desktop apps to achieve this.

Another important factor will be battery life.


Re: palmOne Announces New Mobile Manager Line of Devices (Score: 0)
by Guest on Tue, May 10, 2005
palmOne does devices, not software.

palmSource changing Palm Desktop would probably be as massively annoying as the change from Graffiti 1 to Graffiti 2.

People who don't like Palm Desktop are probably using Outlook.


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